It looks like the “White Day Sweets Festa” will be held at the 3rd-floor event space of Mont et Mer, the shopping mall directly connected to JR Ashiya Station, from today, Wednesday, March 5 to Friday, March 14!
Quoted from the Daimaru Ashiya official blog
White Day Sweets Festa
When is it happening?
Wednesday, March 5 to Friday, March 14, 2025
Where is it?
Mont et Mer Main Building, 3rd-floor event space
Here’s the map↓
The address is 1-31 Funado-cho, Ashiya City, Hyogo Prefecture.
What’s happening?
Quoted from the Daimaru Ashiya official blog
A huge lineup of sweets perfect for White Day! There will be lots of delicious and adorable treats on offer!
- ひみつのひとさじ: cute cookie tins, four-layer lemon tarts, and more
- ジャンディーノ: tuile cookies packed with nuts
- Siaeats（first time at the Ashiya store）: gentle madeleines made with brown rice flour
- 拝啓フィナンシェです。: carefully made financiers with fun names
- SILK 京都（first time at the Ashiya store）: smooth, rich pound cakes
- vanilla enlacio（first time at the Ashiya store）: a specialty shop for vanilla products, including the “Shukugawa Salt Vanilla Tin”
- 果香音（first time at the Ashiya store）: 27-layer croissant taiyaki with a buttery aroma
- .donut（first time at the Ashiya store）: fresh donuts from Kobe with a fluffy, chewy texture
- 京都北山マールブシュ: baked sweets sets in spring-only packaging
- セゾン・ド・サンクェム芦屋: unique cookie tins made with Awa wasanbon sugar
- 田園調布プチカヌレ専門店 COMME PARIS: a special assortment including fondant chocolate canelés
And more
Is there an admission fee?
Free admission（product purchases require payment）
Can anyone join?
Anyone is welcome!
How to sign up
No registration required. Just go directly to the venue!
Event details here（Daimaru Ashiya official blog）
Finally
A full lineup of sweets perfect for White Day! They’re great not only as gifts, but also as a treat for yourself! Popular items may sell out, so if something catches your eye, be sure to go early!
