“Customer Appreciation Day” at Rokko Miso on National Route 2 on Sat Oct 3 with freshly released miso a prize draw and collaboration products

It looks like “Customer Appreciation Day” will be held at Rokko Miso (Rokko Miso Factory) in Kusunoki-cho along National Route 2 on Saturday, October 3!

(Information provided by Kaorun)

Customer Appreciation Day 2026

When is it?

Saturday, October 3, 2026, from 9:30 a.m. to 3:30 p.m.
The event will go ahead in light rain. Some activities may be changed in the event of rain.

Where is it?

On the grounds of the Rokko Miso Factory

Here it is on the map↓

The address is 11-16 Kusunoki-cho, Ashiya, Hyogo.
※There is no parking lot, so visitors arriving by car are asked to use a nearby coin-operated parking lot. Bicycle parking is available on-site, but spaces are limited, so visitors are asked to stagger their arrival times.

What will be there?

• Almost every product—including classic miso and freeze-dried miso soup—will be available at special one-day-only prices 🏷️
• The hugely popular annual highlight, “Kuradashi Manma Miso,” will be available in limited quantities. This additive-free miso comes fresh from the storehouse and has a wonderfully rich flavor. Available while supplies last 🍶
• “Ume Miso Dip,” which combines the refreshing tartness of Japanese plums with the richness of miso, will be available ahead of its official release. Apparently, it tastes deliciously light and refreshing poured over chilled tofu or grilled meat 🌸
• This year’s new product, “Sesame Miso,” made with plenty of sesame seeds from Wadam萬, will also be sold at a special Customer Appreciation Day price 🥢
• The popular summer treat “White Miso Ice Cream” will make a limited-time comeback exclusively for Customer Appreciation Day. It has an intriguing, cheese-like flavor, and this will apparently be the last chance to buy it this year 🍨
• Customer Appreciation Day-exclusive Japanese sweets created in collaboration with the confectionery shop Kineya, including miso dango made with miso in the sweet bean paste 🍡
• “Moist Miso Castella” from Aoyama Kasho, filled with miso bean paste 🍰
• Kobe-based Iga Tomi Shoten will have a booth selling konjac, atsuage fried tofu, and tofu—all perfect accompaniments to miso 🫘
• A prize drawing where everyone wins. Every participant will receive a product worth at least 1,000 yen, while the grand prize is an assortment of miso products 🎯
• Samples of amazake made without sugar, using only rice and koji 🍵

Popular items often sell out, so if there’s something you have your eye on, it’s probably best to arrive early.

How much does it cost?

Admission is free
Purchases on the day are cash only. Don’t forget to bring your own shopping bag!

How do I apply?

No advance registration is required. Simply head directly to the venue on the day.

Incidentally, a special campaign celebrating the third anniversary of the official website’s redesign will also be held from September 11 through October 13!

For event details, click here.

Finally

What does the “Kuradashi Manma Miso,” available only once a year, taste like? With a prize drawing where everyone wins, the return of white miso ice cream, collaborative Japanese sweets, and more, this event is packed with irresistible treats for miso lovers. We’re really curious to check it out!
※Kaorun, thank you very much for the information!!
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