It looks like “White Day Sweets Festa” will be held from Wednesday, March 4 to Saturday, March 14 at the event space on the 3rd floor of the main building of Mont et Mer, the shopping mall directly connected to JR Ashiya Station.
Quoted from the Daimaru Ashiya official website
White Day Sweets Festa
When is it?
Wednesday, March 4 to Saturday, March 14, 2026
*Some brands will be appearing for a limited time only.
Where is it?
Mont et Mer Main Building 3F Event Space
Here it is on the map↓
The address is 1-31 Funadocho, Ashiya City, Hyogo Prefecture.
What will be there?
A full lineup of sweets to celebrate the arrival of spring! Perfect for White Day gifts or a treat for yourself♪
- “wagashi-ikeda” financiers with the rich aroma of browned butter 🧈
- “Bon Chaperai” spring-only Chococle flavors (sakura, yozakura, and matcha) 🌸
- Sakura bagels and popular bagels from “PoPo Bagel,” appearing at the Ashiya store for the first time 🥯
- “Giandino” nutty chocolate sandwiches 🍫
- “Kyoto Kitayama Malebranche” spring-only baked sweets 🌷
- “Nogami” souffle cheesecake 🧀
- “Créer des liens” scones and muffins 🧁
- “Himitsu no Hitosaji” specially crafted cookie tins 🍪
- “KILIG,” available only from 3/4 to 3/8 apple pies 🍎
- “MUSICA TEA,” available only from 3/9 to 3/14 black tea bags ☕
- “La BiTea” bottled Taiwanese tea and Japanese tea 🍵
- “QUOI” ciabatta kneaded with tea leaves 🥖
It’s a White Day event packed with spring-like sweets and teas.
Admission fee?
Free admission
Capacity?
None
Who can join?
Anyone is welcome
How to apply
No application required. Just go directly to the venue!
Click here for event details (Daimaru Ashiya official blog)
Final Notes
The lineup looks great not only for White Day return gifts, but also as a little treat for yourself. There are spring-only items and brands appearing for the first time, so it may be worth checking out any sweets you’re interested in early.
