It looks like the “45th Anniversary Sweets Festa” will be held on the 3rd floor of the main building at Mont et Mer, the shopping mall directly connected to JR Ashiya Station, from October 22 (Wed) to 28 (Tue).
Quoted from the Daimaru Ashiya official blog
45th Anniversary Sweets Festa
When is it happening?
October 22 (Wed) to 28 (Tue), 2025
Where is it happening?
Mont et Mer Main Building, 3rd Floor Event Space
Here it is on the map ↓
The address is 1-31 Funadocho, Ashiya City, Hyogo Prefecture.
What will they have?
- A “Sweets Festa” celebrating the 45th anniversary 🍰
- Lots of popular sweets shops making their first appearance at Daimaru Ashiya ✨
- Receive a “Reissue Märchen Bag” with purchases of 1,000 yen or more including tax 🎁 (first-come, first-served; limited quantity)
- Limited sweets sales with numbered tickets available too 🍡
Quoted from the Daimaru Ashiya official blog
Featured sweets shops 🍬
- 〈KINEEL〉Berry mix chiffon cake with a light, fluffy texture 🍓
- 〈出町ふたば〉Signature mame mochi (limited to 100 each day) 🍡
- 〈DESTINATION〉Lemon cake 🍋
- 〈銀雪の里〉Halloween sheep cookie tin 🐑
- 〈Pâtisserie Créer des liens〉Pistachio Mont Blanc 🌰
- 〈KILIG〉Fermented butter financier 🧈
- 〈ヨーロピアンベーカリーikeya〉Fermented butter pretzel 🥨
- 〈ひみつのひとさじ〉Petite tart made with large domestic chestnuts 🌰
- 〈鼓月〉Hime Senju Senbei (Chestnut Mont Blanc) 🍘
- 〈パヴェアルチザン〉Rice flour crepe with pure fresh cream and custard 🥞
- 〈vanilla enlacio〉Shukugawa Salt Vanilla Tin 🍪
- 〈La BiTea〉Premium Taiwanese tea and black tea 🍵
Admission fee?
Free admission
Capacity?
None in particular (some products are limited in quantity)
Can anyone join?
Anyone is welcome
How to apply
Numbered tickets will be distributed for some products (for 出町ふたば, tickets will be distributed from 13:00 on each sales day at the 1st-floor piloti)
Click here for event details (Daimaru Ashiya official blog)
Final Thoughts
This sweets festa celebrating Daimaru Ashiya’s 45th anniversary sounds really tempting, with plenty of limited-edition sweets and brands appearing for the first time. The “Reissue Märchen Bag” also has that rare, commemorative feel!
Why not enjoy an autumn tea time in the sweet-scented 3rd-floor event space? 🍰☕
